Christian Wade & Lisa Ramos Launch Freeletics “Dare To Be Free” Truck

Freeletics, the world’s fastest-growing fitness app recently launched the ‘Dare to be Free’ Truck. The 24ft truck equipped with a custom-built fitness space was launched by NFL. THE Player Pathway Program athlete Christian Wade and model Lisa Ramos were featured.

The Dare to Free Truck is a 24ft glass box truck weighing 24,000lbs and equipped with a custom-built fitness space including a self-run treadmill, squat rack, boxes, chin up bar, battle ropes, kettle bells, and gym bench. The truck was launched with the purpose of providing additional motivation and inspiration for people to overcome the barriers to working out. NFL Player Pathway Program athlete, Chris Wade, commented “The Dare to be Free Truck is a fantastic initiative and provides athletes of all abilities and levels of fitness the opportunity to workout without restrictions. Having Freeletics by my side as I make this hugely exciting step in my career, is invaluable.”

The Dare to be Free Truck will be touring New York throughout January, visiting iconic destinations including Washington Square Park, Rockefeller, Highline Soho, and Central Park before touring the wider US. The launch of the Dare to be Free Truck marks the kick-off of Freeletics’ biggest ever campaign: Dare to be Free. The integrated global marketing campaign aims to break down the barriers to fitness and freedom enabling people of all abilities to lead fitter, healthier lives.

“Freeletics has created a concept to allow all people, no matter their background, to train their physical strength and willpower without the usual hurdles such as money, equipment, schedules or experience. To train “free” of limits.” said Freeletics CEO, Daniel Sobhani. Freeletics was founded in 2013 with the mission to challenge and inspire people to become the greatest version of themselves. Since its founding, the bootstrapped company has grown to create some of Europe’s #1 fitness and personal coaching apps, and has accumulated 32 million users worldwide in over 160 countries.

The launch of the Dare to be Free campaign comes following the brand’s recent closure of a $45 million Series A funding round. With 120% record growth in core markets, including the US, over the last six months, the company is poised for exponential global growth.

The company’s flagship app, ‘Freeletics: Workout & Fitness’ is the #1 fitness app in Europe and offers the most advanced AI technology in the industry. The training app puts a personal trainer in your pocket, enabling users to train anytime, anywhere with a full program of personally tailored workouts. The program’s unique AI allows the app to learn from millions of other users and individual workout feedback, to then develop ongoing smart Freeletics Training Journeys uniquely designed for each user.

The survey results were revealed at a panel held in New York City consisting of Daniel Sobhani, CEO of Freeletics, Joe De Sena, founder and CEO of Spartan Race, Benita Fitzgerald Mosley, Laureus Sport for Good USA CEO and Olympic gold medallist, and Amanda Pullinger, CEO of 100 Women in Finance as part of the Freeletics Dare to be Free campaign, which is the brand’s largest ever global marketing campaign. Full survey is available on request.

Survey results by Freeletics this week showed that 42% of Americans “don’t have enough time” to work out, 15% would rather watch Netflix than workout and two in five Americans feel “too old” to work out.

To follow the Dare to be Free Truck follow @Freeletics on Instagram, Facebook, and Twitter or for more information on Freeletics, please visit www.freeletics.com. The Freeletics: Workout & Fitness app can be downloaded for free in the App Store and Google Play Store.