Elite Media Creates #GirlPower In Thirty Seconds With New Rowing Commercial For American Family Insurance

American Family Insurance’s new spot, “Rowing,” tells an entertaining, imaginative, and warm story about a little girl’s big dreams.

Then the commercial goes on to reveal this exciting race was this little girl’s imagination. When you see her playing in her bathroom before bedtime, staging this race with toy boats in an overflowing sink, and pouring “rain” over them with a toy watering can.

The spot drops us in the middle of a competitive race between two women’s Rowing teams… with a young black girl leading her team to victory with words of encouragement like, “we can do it!” and “I believe in you!”

Mom and Dad swoop in just in time to save the day and their bathroom floor. As they scoop her up, we hear (our favorite television mom) Phylicia Rashad voice say, “The ‘Our Home Is The Training Ground For Her Dreams’ Policy From American Family Insurance.’” Reminding us all that this little girl’s ability to dream fearlessly was made possible by the loving, supportive, and protective home environment her parents have created for her with the help of American Family Insurance.

“Most dreams start in the home,” says Sherina Smith, CMO. “We protect what matters most–your car, your home: the places where dreams begin and the places that often reflect the culmination of your dreams.” American Family is uniquely suited to protecting its customers’ belongings because it understands the real value–the human value–behind these things.

“Rowing” is one of five spots set to launch American Family Insurance’s new campaign, which seeks to demonstrate that American Family Insurance has the policies and advice to keep people fearless.