Entrepreneurs Oleg Stavitsky, Joe Holder and Jesse Israel Discuss Their Part in the Launch of smartbeats by smartwater
Media and influencers were invited to experience the project firsthand and learn about smartbeats by smartwater through presentations and conversations with the collaborators involved. In attendance were: smartwater Creative Director of Wellness and fitness expert Joe Holder, smartwater partner and founder of The Big Quiet Jesse Israel, and Endel CEO and co-founder Oleg Stavitsky. Attendees of the event participated in experiential sessions led by Jesse Israel, Joe Holder, and Oleg Stavitsky.
While having a private chat with Joe Holder, Jesse Israel and Oleg Stavitsky, they each talked about their companies and unique journey with smartwater and how they became involved with smartbeats.
Jesse Israel talked about how he was invited to lead a meditation group at an event sponsored by smartwater and during the talk he shared how he once worked at a record label and how he found meditation as a way to conquer his anxiety. As a result of the practice, his following grew and he was invited by smartwater to tour around the country to share this smartbeats experience.
Joe Holder, now works an Creative Director of Wellness, a position that was created for him. He worked on projects and activations such as smartbeats to help make the world a better place. In addition to this position, Joe is an Ivy League grad who trains various celebrities through The OchoSystem. One of his goals is to help to teach wellness to all.
Oleg Stavitsky, through his company Endel, he is responsible for creating the technology to help someone focus, relax and sleep. The company builds technology specific to each individual. There is a website, and IOS app, Android app for individuals to join. Also, Oleg stated that the technology will go way beyond sound.
What smartwater is offering with smartbeats consists of two parts: the a-side — music tracks by featured artists, and the b-side –soundscapes powered by Endel.
The goal from observation is smartwater and the partners are creating projects and activations for the world the relax and enjoy life as much as possible.
