JCPenney’s SXSW Mutual Weave Fashion Fuel Up Preview

JCPenney was on the ground at SXSW 2022 to help attendees “fuel up their fashion”, and celebrate the launch of Mutual Weave, its first dedicated denim lifestyle brand for men.

JCPenney Mutual Weave “Fashion Fuel Up” Event consisted of a
interactive showroom meets music lounge featuring a full-service wardrobe “tune-up” and 1:1 style sessions showcasing pieces from the new men’s collection.

The elements presented were:

Live music from the Austin-based local favorite, Beatnick Bandits, presenting a blend of rock and pop stylings in a distinctly new “americana” sound
Food & Beverage offerings including savory risotto fritters, crispy carnitas tacos, fried chicken, and a selection of alcoholic beverages an aleather card holder embossing station to customize a special keepsake.

Mutual Weave is JCPenney’s first truly dedicated private men’s denim lifestyle brand, rounding out its men’s product offering. Rooted in denim, the Mutual Weave brand was designed to stand the test of time and features workwear-inspired items and long-lasting essentials.

Mutual Weave is JCPenney’s most inclusive men’s collection to-date. Built and made accessible for all, it offers products for guys of every size, fit and ability. Every guy will be able to find something with regular, big & tall, regular adaptive and big & tall adaptive sizing.

Mutual Weave offers everyday casualwear for men through denim, slub fabric tees, oxford button-downs, knits, casual jackets and shoes, available in regular and adaptive styles in sizes XS-5XLT.