Quibi CEO Meg Whitman Discusses the New Platform
With so many great content platforms to choose from, what does one do? Also, do people really have time to watch more content? Of course they do and there might be an answer regarding making time to watch by downloading Quibi.
What is Quibi you ask? Well, Quibi is a subscription-based streaming platform designed to deliver short-form scripted and unscripted content to your cell phone.
The name Quibi is a mash-up of the words “quick” and “bites,” a nod to the fact that episodes of Quibi shows will run roughly seven to ten minutes in length. Celebrity segments from Jennifer Lopez, Kevin Hart, Chrissy Teigen, and Idris Elba will be starring alongside movies from Steven Spielberg and Guillermo del Toro, while NBC and BBC have already created news features to give up to date news information and stories. The link below from New York magazine is a great article outlining the streaming service.
The platform is founded by Jeffrey Katzenberg, who is a producer and one of the founders of Dreamworks, SKG. The company will be headed by CEO, Meg Whitman. Whitman was President and CEO of eBay Inc. where she oversaw its growth from 30 employees and $4 million in annual revenue to more than 15,000 employees and $8 billion in annual revenue. She has also held executive-level positions at Procter and Gamble Company, Hasbro Inc., The Walt Disney Company, and Bain & Company. She also served as CEO of he Hewlett-Packard Company and the national board chair of Teach for America.
Quibi is a mobile only media technology platform bringing together the best of Silicon Valley and Hollywood. Headquartered in Los Angeles, Quibi is the first entertainment platform built for easy, on-the-go mobile viewing, allowing today’s leading studios and creative talent to tell original stories in an entirely new way.